The Elderstatesman works in collaboration with Air Drake to present a new capsule collection that embodies the same ambiance as taking flight on a private plane. Drake is known for his dramatics and this includes his Air Drake plane, which is a sky blue tonal Boeing 767 with custom painting details.
Although the trips on the plane are exclusive to Drake and his loved ones, The Elderstatesman provides a sense of the same feeling with a travel collection. It celebrates the private Air Line through DrakeRelated. The capsule is made up of a robe, a blanket, a pair of socks, an ear past, and a sweater -- all of these are detailed in a sky blue tone and branding details.
Image Credit: DrakeRelated
Key Themes Behind This Trend
- Collaborative Fashion Capsules
- Opportunity for fashion brands to collaborate with other industries to create limited edition collections
- Luxury Travel-inspired Fashion
- Opportunity for fashion brands to create clothing and accessories that embody the same ambiance as luxury travel
- Custom Fashion Branding
- Opportunity for fashion brands to offer custom branding options to customers
Where This Applies
- Fashion
- Fashion industry can collaborate with other industries to create limited edition collections inspired by different themes
- Luxury Travel
- Luxury travel industry can collaborate with fashion brands to create clothing and accessories that embody the same ambiance as taking a flight on a private plane
- Personalization
- Fashion brands can offer a personalized touch to their collections by offering custom branding options to customers
