In 2022, Canva debuted its AI-powered text-to-image tool and since then, artificial intelligence has become even more capable, leading to the introduction of new tools like AI video generators. Canva now gives users the ability to produce AI-generated video from text, and their text prompts are effortlessly turned into AI talking heads with a click.
Canva offers over 100 AI avatars to suit the look and feel of different projects, whether users need to create an onboarding video or a product demo with the friendly touch of a human face. Without the need to put themselves on camera, users can now create powerful video content and have their presenter deliver their script in more than 40 languages with different voice options like calm, cheerful and professional.
What's Driving This Trend
- AI-powered Video Content
- Canva's AI video generators offer a simple and efficient way to create video content by transforming text prompts into AI talking heads.
- Virtual Presenter
- Canva's AI avatars provide users with a virtual presenter that can deliver scripts in multiple languages and voice options, eliminating the need for users to put themselves on camera.
- Personalized Video Production
- The introduction of AI video generators allows users to easily customize and tailor their video content to suit the specific look and feel of their projects.
Who This Affects Most
- Marketing and Advertising
- AI video generators present opportunities for marketers to create engaging video content without the need for on-camera talent.
- Education and Training
- The use of AI-powered virtual presenters can revolutionize online learning and training by delivering personalized and interactive video lessons.
- Entertainment and Media
- AI video generators offer possibilities for the entertainment industry to create unique and lifelike animated characters for movies, TV shows, and video games.
