Launchmetrics introduced 'AI Visibility' (AIV), a metric that shows how brands are represented in LLM responses and tracks platforms such as ChatGPT and Google Gemini. The metric is designed to sit alongside the company’s existing Media Impact Value (MIV) measures and help brands quantify AI discoverability.
AIV is integrated into Launchmetrics’ event rankings for events like New York Fashion Week, combining a brand’s MIV and AIV scores and showing the share of value from each. The dashboard highlights brands that stand out in AI search, identifies which editorial voices AI cites regarding a brand, and lets teams compare AI search results across cities.
This gives PR and comms teams a clearer view of how earned media shapes AI-generated answers, since editorial coverage carries weight in LLM responses. Brands can use AIV to see what LLMs present about them and reassess budget allocations between SEO and earned media.
Image Credit: Jason Lloyd-Evans
What's Driving This Trend
- AI Discoverability Analytics
- Brand measurement is expanding beyond search rankings into LLM presence, creating new value in tools that quantify how companies appear inside AI-generated answers.
- Earned Media Optimization
- Editorial coverage is becoming a stronger input for AI responses, opening space for communications platforms that connect PR outcomes to machine-driven brand visibility.
- LLM Brand Benchmarking
- Comparative dashboards for AI search results introduce new competitive intelligence models where brands can assess perception across cities, events, and generative platforms.
Who This Affects Most
- Public Relations
- PR teams gain a new measurement layer as AI visibility metrics translate media influence into quantifiable discoverability across conversational search environments.
- Fashion Marketing
- Fashion brands are seeing event performance reframed through combined media and AI visibility scores, making runway coverage and editorial authority more measurable assets.
- Marketing Analytics
- Analytics providers can differentiate through metrics that merge SEO, earned media, and generative AI outputs into unified dashboards for brand performance tracking.
