The primary focus of the L’Officiel Turkey September 2013 'Dark Darling' editorial is the vintage shop owner turned model, Ahu Yagtu. The look that Yagtu has combines perfectly with the retro style clothing that she dawns in this dreamlike editorial.
Photographer Emre Dogru was able to capture Ahu Yagtu in various settings that all serve as a juxtaposition to the clothing worn. Industrial backgrounds are color blurred to give a hazy effect that makes the editorial have a surreal quality to it.
Stylist Ayca Elkap did a wonderful job picking the clothing combinations for the shoot as they play on the strengths of Yagtu's look. The blue theme of the collection has a regal feel to it that fits the debonair setups that were captured.
Why This Trend Is Growing
- Vintage-inspired Fashion
- Disruptive innovation opportunity: Develop a sustainable and inclusive vintage fashion brand that incorporates modern elements.
- Dreamlike Editorials
- Disruptive innovation opportunity: Create an augmented reality platform that allows users to immerse themselves in virtual fashion editorials.
- Industrial Backgrounds
- Disruptive innovation opportunity: Design a portable green screen system that allows photographers to easily capture subjects in various industrial settings.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introduce AI-powered personal styling apps that curate vintage-inspired looks tailored to individual preferences.
- Photography
- Disruptive innovation opportunity: Develop advanced image editing software that can automatically apply the hazy effect to photographs for a surreal aesthetic.
- Augmented Reality
- Disruptive innovation opportunity: Create immersive virtual fashion experiences through AR technology, allowing users to interact with vintage-inspired clothing in a virtual space.
