The novelty of the iPhone has passed--for the people who could afford one, at least. Now, in a deal directly with Apple, Walmart will sell brand new iPhones for $197/$297 (8GB/16GB). Still more than you would like to spend? Head over to Best Buy for a refurbished 3G model iPhone ($149/$249). If you're still reading, I'll tell you about the best deal in town though: AT&T is selling refurbished 8GB iPhones for $99!
Implications - Companies can appeal to consumers by advertising a lifestyle to accompany their brand or product. By creating a luxurious image to go along with the item, businesses will garner attention from consumers who seek a similar lifestyle or appearance for themselves. A company can expand its audience by offering high-tech and luxurious items at lower prices without dropping the high-end image it carries.
Why This Trend Is Growing
- Luxury Lifestyle Advertising
- Adopting a luxurious image to accompany a brand or product can attract consumers who aspire for a similar lifestyle.
- Affordable High-tech Items
- Offering high-tech and luxurious items at lower prices can expand a company's audience without compromising its high-end image.
- Refurbished Electronic Devices
- The sale of refurbished electronic devices, such as iPhones, provides a more affordable option for consumers.
Industries Being Reshaped
- Retail
- Retailers can take advantage of luxury lifestyle advertising to attract more customers and increase sales.
- Technology
- The technology industry can capitalize on the demand for affordable high-tech items to reach a wider market.
- E-commerce
- E-commerce platforms can tap into the market for refurbished electronic devices by offering convenient purchase options online.
