VICI is a demure apparel brand launched in 2012 in the aftermath of the recession and dedicated to providing affordable pieces that boost women's confidence. The brand recently expanded its portfolio with the launch of the 'Adventure at Camp' capsule just in time for summer.
The Adventure at Camp collection is filled with avant-garde ready-to-wear pieces and accessories designed "to have you put camping on your list of to-do's this summer." Some standouts from the capsule include the Pathfinder Plaid Crop Button Down Shacket, the Rocky Ridge Distressed Cotton Tee, the Timber Cotton Blend Pocketed Quilted Jacket, the Echo Corduroy Bucket Hat, the Overdrive Satin Bandana, and the Sweeney Canvas Lace Up Boot, among others.
The entire Adventure at Camp collection is now available to shop online.
Image Credit: VICI
What's Driving This Trend
- Camp-inspired Fashion
- New collection by VICI explores the intersection of fashion and outdoors, creating space for innovative styles and sustainable materials.
- Affordable Ready-to-wear
- VICI offers stylish and cost-effective clothing for women, creating opportunities for affordable and inclusive fashion not available elsewhere.
- Modern Camping Aesthetic
- The trend towards glamping and outdoor tourism has created opportunities for fashion designers to create new lines of contemporary camping apparel.
Who This Affects Most
- Fashion & Clothing
- VICI and similar brands have found success in bridging the gap between affordability and sophistication, providing the fashion industry with an opportunity for innovation.
- Sustainability
- As the fashion industry becomes more environmentally conscious, the use of sustainable materials in outdoor fashion collections presents an opportunity for innovation.
- Tourism
- The trend towards glamping and outdoor tourism has created opportunities for the fashion industry to expand into new markets surrounding travel and leisure.
