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A New Adobe Cloud Platform Could Track Shoppers in Real Time

 - Jan 18, 2018
References: adobe & adweek
A new Adobe Cloud Platform is making the shopping experience more convenient for consumers and in-store management through the implementation of a tool that tracks consumers in real time.

While inside of a grocery store, the tool can analyze each shopper's personal data and send notifications based on the gathered information. For example, upon entering a store, an individual who usually buys sweet treats may receive a notification informing them that a brand of cookies they've bought in the past is currently on sale.

While the technology is still in a prototype phase, the brand imagines that it would be used in an app form that allows shoppers to agree to being tracked. Hoping to merge the online and offline world, the new Adobe Cloud Platform hopes to help consumers make the most of their shopping experience.