A New Adobe Cloud Platform Could Track Shoppers in Real Time
Ellen Smith — January 18, 2018 — Tech
A new Adobe Cloud Platform is making the shopping experience more convenient for consumers and in-store management through the implementation of a tool that tracks consumers in real time.
While inside of a grocery store, the tool can analyze each shopper's personal data and send notifications based on the gathered information. For example, upon entering a store, an individual who usually buys sweet treats may receive a notification informing them that a brand of cookies they've bought in the past is currently on sale.
While the technology is still in a prototype phase, the brand imagines that it would be used in an app form that allows shoppers to agree to being tracked. Hoping to merge the online and offline world, the new Adobe Cloud Platform hopes to help consumers make the most of their shopping experience.
While inside of a grocery store, the tool can analyze each shopper's personal data and send notifications based on the gathered information. For example, upon entering a store, an individual who usually buys sweet treats may receive a notification informing them that a brand of cookies they've bought in the past is currently on sale.
While the technology is still in a prototype phase, the brand imagines that it would be used in an app form that allows shoppers to agree to being tracked. Hoping to merge the online and offline world, the new Adobe Cloud Platform hopes to help consumers make the most of their shopping experience.
Trend Themes
1. Real Time Shopper Tracking - The new Adobe Cloud Platform enables real-time tracking of shoppers, providing personalized notifications based on their preferences.
2. Personalized Shopping Experience - Shoppers can receive targeted alerts and notifications based on their previous purchases and preferences, enhancing their overall shopping experience.
3. Integration of Online and Offline Shopping - The Adobe Cloud Platform aims to bridge the gap between online and offline shopping by using real-time tracking to personalize the in-store experience.
Industry Implications
1. Retail - The retail industry can utilize real-time shopper tracking to enhance customer experience and drive sales through personalized recommendations.
2. Technology - The technology industry can partner with Adobe to develop innovative tools and platforms for real-time shopper tracking and personalized notifications.
3. Data Analytics - The data analytics industry can benefit from the collection and analysis of shopper data to provide valuable insights for retailers and brands.
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