The Adidas adiZero St. Patrick's Day Pays Tribute to Derrick Rose
Michael Hines — January 27, 2011 — Fashion
References: blog.eastbay & solecollector
If you're game could use a touch of luck, then you might want to consider checking out the new Adidas adiZero St. Patrick's Day. Adidas is releasing this new St. Patrick's Day shoe as a tribute to Chicago Bulls point guard Derrick Rose.
The Adidas adiZero St. Patrick's Day shoes are decked out in a green and white colorways with shamrocks stealthily adorning the tongue. The date that Derrick Rose was drafted by the Bulls is imprinted in shamrocks into the shoe's inner sole. While I love the look of this shoe, I do fear that it could get mistaken as a tribute to the Boston Celtics. The Bulls rock red after all.
The Adidas adiZero St. Patrick's Day shoes are decked out in a green and white colorways with shamrocks stealthily adorning the tongue. The date that Derrick Rose was drafted by the Bulls is imprinted in shamrocks into the shoe's inner sole. While I love the look of this shoe, I do fear that it could get mistaken as a tribute to the Boston Celtics. The Bulls rock red after all.
Trend Themes
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Customized Sports Shoes — Opportunity for brands to create personalized footwear that pays tribute to athletes or teams.
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Holiday-themed Sports Gear — Potential to create limited-edition sports merchandise for various holidays to engage fans and boost sales.
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Nostalgic Sportswear — Rise in demand for retro-inspired sports clothing and shoes that evoke a sense of nostalgia.
Industry Implications
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Sports Apparel — Companies can innovate by offering customizable sports shoes and holiday-themed merchandise.
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Athletic Footwear — Opportunity to create special edition shoes that celebrate sporting events or athletes.
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Sports Marketing — Industry can capitalize on nostalgia trends by developing marketing campaigns that highlight nostalgia-inspired sportswear.
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