Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,222 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,968 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,968 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,222 cutting edge ideas.

Performance-Ready Lattice-Soled Sneakers

The Adidas Ultraboost Web DNA is Stylish Yet Supportive

— March 23, 2022 — Fashion
The Adidas Ultraboost Web DNA sneakers are an athletic footwear style created by the brand to provide runners with a fashion-forward option when heading out on their next training session. The sneakers are crafted with the brand's namesake Ultraboost cushioning that is reported to deliver an unparalleled level of responsiveness. The shoe features a lattice-like cover that envelops the rubber outsole to give it a decidedly eye-catching aesthetic.

The Adidas Ultraboost Web DNA sneakers are part of the brand's Primeblue collection that is made with Parley Ocean Plastic. This is used across 75% of the Primeknit upper section with no virgin polyester used in the construction. Priced at $190 per pair, the sneakers come in a handful of color options.
Trend Themes
1. Sustainable Athletic Footwear - Brands can incorporate sustainable materials into their athletic footwear designs to appeal to eco-conscious consumers.
2. Fashion-forward Performance Shoes - Brands can create athletic footwear styles that merge style and function for consumers seeking stylish workout options.
3. Responsive Cushioning Technology - Innovative cushioning technologies can enhance athletic footwear designs for a better experience during exercise.
Industry Implications
1. Sportswear - The sportswear industry can create eco-friendly and fashionable sneakers with responsive cushioning technology to appeal to trendy and fitness-focused consumers.
2. Sustainability - Sustainability-focused industries can promote the use of sustainable materials in athletic footwear construction to reduce the impact of plastic waste on the environment.
3. Fashion - Fashion industries can merge style and function in athletic footwear designs to appeal to consumers seeking workout gear that aligns with their personal style.
5.2
Score
Popularity
Activity
Freshness