The Adidas Superstar Ripple NSRC is a retro-style sneaker that pays homage to an underground 90s subculture to provide wearers with a throwback to the past. The sneakers feature a monochromatic color scheme that includes flame-inspired details on the sides as a nod to UK rave culture in the 90s. This style is further enhanced with a slightly elevated sole that includes a jagged outsole to further enhance the edgy nature of the footwear.
The Adidas Superstar Ripple NSRC sneakers have the signature Three Stripe branding, but this is achieved with transparent material that sits overtop of the aforementioned flame detailing. The sneakers are slated to arrive via the brand's website and at select retailers starting June 29, 2023 for fans to pick up.
What Makes This Trend Stand Out
- Retro-inspired Sneaker
- Explore opportunities to create nostalgia-driven footwear that pays homage to subcultures of the past.
- Flame-inspired Details
- Incorporate flame motifs into product designs to appeal to the aesthetic of rave culture enthusiasts.
- Transparent Branding
- Experiment with transparent materials for branding to create a unique visual effect on sneakers.
Sectors Adopting This
- Fashion/apparel
- The fashion industry can embrace retro-inspired sneakers and integrate elements of subcultures to cater to niche markets.
- Footwear
- Within the footwear industry, there is an opportunity to introduce flame-inspired detailing and elevated soles for a rebellious and edgy aesthetic.
- Retail
- Retailers can capitalize on the demand for nostalgia-driven products by offering retro-inspired footwear at select stores and online platforms.
