Shot in British Columbia, the Adidas Ransom FW 2011 promo video features stunning landscapes and gorgeous skies. The video does not focus extensively on the clothing -- instead, it's the association to this carefree lifestyle that Adidas plays up.
Who wouldn't want to associate their brand with the stunning scenery of beautiful British Columbia? From mountain ranges to serene lakes, this promo video is filled with the wonders of nature. The Adidas Ransom FW 2011 collection blends perfectly with these elements, as the clothing promotes comfort and healthy exercise. Check out the video to see everything Adidas and British Columbia has to offer.
Implications - Many consumers are feeling extensive pressure from work and everyday life, so campaigns that offer an escape from this will appeal to this growing demographic.
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