Past-Inspired Sneakers

The adidas Originals NMD is Designed for a Nomadic Lifestyle

Fans are waiting anxiously for the adidas Originals NMD to hit stores. In the meantime, they can enjoy a series of images as well as more details about what they expect from this particular shoe. Inspired by the past but fueled by the future, the adidas Originals NMD might have a familiar aesthetic, but it incorporates all of the technology avid sneakerheads would expect -- and some they perhaps wouldn't.

Micro-engineered BOOST and Primeknit fabrications are used throughout the design of the adidas Originals NMD, one that is fit for the nomadic lifestyle. Nic Galway, adidas Originals VP of Global Design, shares, "Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference."

Nomadic Lifestyle Sneakers
The adidas Originals NMD integrates advanced technology and a familiar aesthetic for those with a nomadic lifestyle.
Micro-engineered Sneaker Technology
The adidas Originals NMD utilizes micro-engineered BOOST and Primeknit fabrications for enhanced performance and comfort.
Past-inspired Footwear
The adidas Originals NMD draws inspiration from the past while incorporating modern technologies and design elements.

Who This Affects Most

Footwear
The footwear industry has the opportunity to create innovative and technologically advanced sneakers for nomadic individuals.
Fashion
The fashion industry can explore past-inspired designs in combination with modern technology to create unique and trendy footwear options.
Sportswear
The sportswear industry can leverage micro-engineered materials to develop sneakers that enhance performance and comfort for athletes and active individuals.
SCORE
4.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 59%
Freshness 8%