Let Your Feet Feel the Rainbow with the Adidas Originals AdiMEGA FW11 Line
Jaime Neely — August 26, 2011 — Fashion
The recently released Adidas Originals AdiMEGA FW11 footwear collection is bursting with color. The new collection offers four pairs of modern-looking footwear designs further embellished by each and every color of the rainbow. The shoes featured in the Adidas Originals AdiMEGA FW11 Collection showcase a particularly unusual sole that looks like a set of teeth.
The different colorways offered in the collection are its standout characteristic. Whether you're looking for a simple statement by slipping into a pair of black kicks with a hint of red or looking to stand out amongst the crowd with the vibrant purple, pink, turquoise and neon pair, this collection has everything you need.
Implications - While many consumers seek out products to satisfy their performance and comfort needs, others also look for eccentric styles and appearances. Businesses that offer their clients eye-catching and vibrant products will likely generate favorable results. This is due to the opportunity they offer for consumers to show their individuality.
The different colorways offered in the collection are its standout characteristic. Whether you're looking for a simple statement by slipping into a pair of black kicks with a hint of red or looking to stand out amongst the crowd with the vibrant purple, pink, turquoise and neon pair, this collection has everything you need.
Implications - While many consumers seek out products to satisfy their performance and comfort needs, others also look for eccentric styles and appearances. Businesses that offer their clients eye-catching and vibrant products will likely generate favorable results. This is due to the opportunity they offer for consumers to show their individuality.
Trend Themes
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Eccentric Styles — Businesses that offer eye-catching and vibrant products have the opportunity to appeal to consumers seeking eccentric styles and appearances.
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Colorful Footwear — The popularity of the Adidas Originals AdiMEGA FW11 collection highlights the demand for colorful footwear options among consumers.
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Unusual Soles — The unique sole design in the Adidas Originals AdiMEGA FW11 Collection presents opportunities for disruptive innovation within the footwear industry.
Industry Implications
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Fashion — The fashion industry can capitalize on the trend of eccentric styles and vibrant products to meet the demand for unique and individualistic fashion choices.
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Footwear — The footwear industry can innovate by designing and producing colorful footwear options that cater to consumers seeking bold and vibrant styles.
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Sports Apparel — Incorporating unique sole designs in sports footwear can be a disruptive innovation opportunity for the sports apparel industry, attracting customers looking for both performance and style.
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