The Adidas Originals 2013 lookbook for Fall/Winter 2013 takes inspiration from hip-hop street style.
An eclectic mix of sportswear, gaudy jewelry and bold, vampy makeup looks, the Adidas Originals 2013 lookbook is extremely grungy. The models pose on wooden boxes in traditional Adidas' white stripped sneakers and Adidas outwear contrasted with quintessential hip-hop large gold hoops, bandannas, camo prints, cornrows and lots of gold bling.
Some key clothing pieces include new vibrantly colored turquoise and yellow Adidas winter toques, menswear-inspired over-sized button-up jackets, and Adidas logo-printed mini-skirts. The makeup is super dramatic and grungy, with exaggerated cat-winged liner and darkly filled-in plum lips. This lookbook highlights the return of sportswear to the streets and these models make Adidas look extremely fabulous.
Why This Trend Is Growing
- Streetwear-inspired Athletic Apparel
- Opportunity for athletic apparel companies to create streetwear-inspired collections that incorporate bold, hip-hop elements.
- Bold Makeup for Athletes
- Opportunity for beauty brands to create dramatic, grungy makeup collections specifically for athletes and fitness enthusiasts.
- Mix-and-match Styling
- Opportunity for clothing companies to promote individuality in their collections by showcasing mix-and-match styling using traditional sportswear and street-style fashion pieces.
Industries Being Reshaped
- Athletic Apparel
- Athletic apparel companies can capitalize on the streetwear trend by incorporating bold, hip-hop elements and creating streetwear-inspired collections.
- Beauty
- Beauty brands can create dramatic, grungy makeup collections specifically for athletes and fitness enthusiasts.
- Fashion
- Clothing companies can promote individuality in their collections by showcasing mix-and-match styling using traditional sportswear and street-style fashion pieces.
