adidas Football and Manchester United are debuting a new home shirt for the 2022/2023 season that celebrates the brand’s partnership through the return of the collar. The jersey uses a red and white color palette, highlighting adidas, Manchester United, TeamViewer, and DXC Technology logos on the front and sleeves. The jersey uses a white collar with a red geometric pattern around the neck, a pinstripe design down the length of the shirt, and black adidas stripes on the shoulder area.
The 2022/2023 home jersey will debut on the field during the Manchester United vs. Liverpool pre-season friendly on Jul 12, 2022. The jersey is available now on the adidas website and the Manchester United online store.
Image Credit: adidas Football
What Makes This Trend Stand Out
- Return of Collared Jerseys
- The return of collared football jerseys offers an opportunity for brands to incorporate retro designs into their sportswear collections.
- Highlighting Partnership Logos
- Highlighting multiple partnership logos on football jerseys presents an opportunity for brands to showcase collaboration and cross-promote their products.
- Patterning on Collars and Sleeves
- Introducing unique patterns on collars and sleeves of football jerseys represents an opportunity for brands to introduce creative and unique designs to traditional sportswear.
Sectors Adopting This
- Sportswear
- The return of collared football jerseys presents a massive opportunity for sportswear companies to capitalize on retro designs and boost sales.
- Athletic Sponsorship
- Highlighting multiple partnership logos on football jerseys is a significant opportunity for athletic sponsorship companies to showcase their commitment to collaboration and cross-promote their brands.
- Fashion
- Introducing unique patterns on collars and sleeves of football jerseys represents an exciting opportunity for fashion companies to expand their offerings to sports-inspired designs and collaborate with sportswear brands.
