adidas by Stella McCartney AW21 Supports "Wandering Activists"
Laura McQuarrie — September 20, 2021 — Eco
References: adidas & fashionunited.uk
The adidas by Stella McCartney AW21 collection titled Earth Explorer speaks to a new generation of "walking activists" and it encourages people to protect themselves from the elements as they connect with the natural world. The collection is full of high-performance technology from adidas and the design sensibilities of McCartney, and the pieces are not just versatile and durable but also sustainable.
Standouts from the new collection include the Sleeping Bag Puffer Jacket with reflective panels, mesh hood and removable sleeves. This style makes the most of 100% recycled polyester and WIND.RDY fabric. There's also the Earth Explorer Overalls with Gore-Tex and Aeroready technology to keep wearers feeling cool and comfortable on their journeys.
Some of the other innovative materials that can be found in the collection are Primegreen and Primeblue.
Standouts from the new collection include the Sleeping Bag Puffer Jacket with reflective panels, mesh hood and removable sleeves. This style makes the most of 100% recycled polyester and WIND.RDY fabric. There's also the Earth Explorer Overalls with Gore-Tex and Aeroready technology to keep wearers feeling cool and comfortable on their journeys.
Some of the other innovative materials that can be found in the collection are Primegreen and Primeblue.
Trend Themes
1. Walking Activist Fashion - Opportunity to create sustainable outdoor apparel for a new generation of activists.
2. Reflective Technology Innovation - Opportunity to develop reflective materials that can be used in outdoor apparel to provide safety and visibility.
3. Eco-friendly Fabric Development - Opportunity to explore and use sustainable materials like Primegreen and Primeblue in outdoor apparel manufacturing.
Industry Implications
1. Outdoor Apparel - Manufacturers can explore eco-friendly, durable, and sustainable fabric tech to create outerwear for outdoor enthusiasts.
2. Sports Apparel - Innovation opportunities for companies to explore sustainable designs and materials for athletes and fitness enthusiasts.
3. Fashion Design - Fashion designers can experiment with sustainable fabrics and innovative technology to create high-performance and environmentally-conscious clothing.
2.4
Score
Popularity
Activity
Freshness
