adidas and Swarovski have teamed up to offer consumers the crystal-studded sneakers of their dreams. Unexpected collaborations always result in increased engagement from consumers, and fans of the finer things in life are sure to gravitate toward this partnership. Known for its laid back and function-first products, adidas is departing from what's expected during this collaboration.
The shoes offer the same comfort and versatility of an adidas sneaker, as the silhouette of the Superstar, Superstar Bold, Stan Smith and Rivalry Low all receive a sparkling update. Priced reasonably between $130-$160, these sneakers feature both subtle and bold Crystal detailing throughout. Larger jewels can be seen wrapped around laces, while smaller ones decorate the stripes on the side of the shoe.
Image Credit: adidas
Key Themes Behind This Trend
- Luxury Sportswear
- The collaboration between adidas and Swarovski presents an opportunity for luxury brands to expand their offerings and enter the crowded sportswear market.
- Jeweled Apparel and Footwear
- The trend of adding crystal embellishments to apparel and footwear is only going to grow and present opportunities for both established and new brands to offer unique and memorable items.
- Unexpected Collaborations
- The success of this collaboration between adidas and Swarovski proves that unexpected partnerships can lead to increased engagement from consumers and a wider range of product offerings.
Where This Applies
- Sportswear
- The adidas and Swarovski collaboration presents an opportunity for the sportswear industry to expand its offerings and attract new audiences with luxurious and unique designs.
- Fashion and Accessories
- The trend of adding crystal embellishments to apparel and footwear presents an opportunity for fashion and accessories brands to offer unique and customized items to their customers.
- Jewelry
- The demand for crystal embellished sneakers presents an opportunity for jewelry companies, like Swarovski, to expand their product offerings beyond traditional jewelry items.
