adidas and Missoni work in collaboration on a limited edition Ultraboost design featuring captivating space-dyed designs in a multi-tonal effect. The running sneaker highlights the signature Primeknit technology throughout the uppers in a pattern that imitates a kaleidoscopic look.
It dives deep into Missoni's roots of experimenting with new ways to work with fabric materials through progressive dyeing methods and patterning. The collaborative sneaker highlights the luxury fashion house's design language in a way that Angela Missoni describes as "a language that along its 66-year-old story has been applied to many products. We like to work in partnership and to expand, to experiment, to join resources and skills to get to innovative unique results as is happening now with adidas.” In addition to the sneaker are some running sportswear including a weatherproof jacket, shorts, and a tee.
What Makes This Trend Stand Out
- Space-dyed Designs
- Opportunity for disruptive innovation in textile dyeing methods to create captivating multi-tonal effects.
- Collaborative Sneaker Designs
- Opportunity for disruptive innovation by partnering with luxury fashion houses to create unique and innovative footwear.
- Progressive Fashion and Sportswear
- Opportunity for disruptive innovation in creating new designs and functionalities for athletic apparel.
Sectors Adopting This
- Textile and Apparel
- Opportunity for disruptive innovation in dyeing techniques and fabric technologies.
- Footwear
- Opportunity for disruptive innovation in creating collaborative and luxury footwear designs.
- Sportswear
- Opportunity for disruptive innovation in developing progressive designs and functionalities for athletic apparel.
