Now you don't have to be a soccer fanatic or even an Adidas fan to really appreciate the adiCup girls in this editorial. Exit Magazine has collaborated with Adias and adiCup London for its Spring/Summer 2010 issue.
Editor-in-chief Stephen Toner photographs the adiCup girls, including models Portia, Angelica, Chloe, Astrid and Paisha. The girls only need jerseys, representing every country from the USA to Germany, to look extra sexy.
Be sure to check out the gallery for more sultry shots of the adiCup girls in Exit's Spring/Summer 2010 issue.
What Makes This Trend Stand Out
- Sultry Sports Fashion
- Opportunity for fashion companies to create more provocative sportswear.
- Athletic Models
- Opportunity for model agencies to focus on fitness and athletic ability in addition to traditional beauty standards.
- Sports Photography
- Opportunity for photographers to experiment with a more provocative and sensual style in sports photography.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to merge sports and fashion into more provocative sportswear.
- Modeling
- Opportunity for modeling agencies to expand their models' repertoire to include athletic ability.
- Photography
- Opportunity for photographers to experiment with a sultry and provocative style in sports photography.
