Adidas Takes a Different Design Approach to the Adi-Rise Mid Trainers
References: oki-ni & cultureshoq
Adidas' Adi-Rise Mid Trainers have caught my interest since I'm so used to the brand's traditional low-top shoes that have made the company so well-known in the sportswear market.
The Adi-Rise Mid Trainers may not look like an Adidas shoe for those who aren't too familiar with the brand. The design doesn't incorporate the traditional three-stripe pattern on both sides; instead, the Adi-Rise is a one-tone black color that is highlighted with a white sole. This basketball- and street-inspired product is made from leather with suede outlines encompassing the body of the shoe. There is also a Velcro strap that overlaps the front, as well as the Adidas flower logo on the tongue.
The Adi-Rise Mid Trainers are part of the new adidas Originals collection currently available.
The Adi-Rise Mid Trainers may not look like an Adidas shoe for those who aren't too familiar with the brand. The design doesn't incorporate the traditional three-stripe pattern on both sides; instead, the Adi-Rise is a one-tone black color that is highlighted with a white sole. This basketball- and street-inspired product is made from leather with suede outlines encompassing the body of the shoe. There is also a Velcro strap that overlaps the front, as well as the Adidas flower logo on the tongue.
The Adi-Rise Mid Trainers are part of the new adidas Originals collection currently available.
Trend Themes
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Minimalist Sneaker Design — Opportunity for brands to explore minimalist designs that diverge from traditional styles.
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Street-inspired Footwear — Potential for brands to create basketball- and street-inspired shoes that cater to urban fashion trends.
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Alternative Brand Identity — Brands could explore new design approaches that deviate from their traditional visual branding.
Industry Implications
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Sportswear — Disruptive innovation opportunities for sportswear companies to create unconventional shoe designs.
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Fashion — Potential for fashion brands to incorporate street-inspired footwear into their collections.
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Footwear — Opportunity for footwear companies to experiment with minimalist and unconventional shoe designs.
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