Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Alter Ur Ego' Makes Adaptable Jeans for Women in Wheelchairs

 - Aug 24, 2015
References: & mashable
'Alter Ur Ego' is an emerging clothing line of adaptable jeans that wants to meld style with adaptability. For Heidi McKenzie, who started the project, its purpose and cause is a personal one. After a car accident left her paralyzed, McKenzie was forced to use a wheelchair. Years later, McKenzie came to the realization that most, if not all, clothing out there was not comfortable or compatible with wheelchairs. McKenzie teamed up with a designer to create Alter Ur Ego, which produces unique pairs of jeans for women in wheelchairs.

The jeans focus on maximizing comfort and have a number of modifications. The products have a higher elastic waste, no rear pockets, accessible pockets on the leg and are longer in length.

Although tailor-made for women in wheelchairs, Alter Ur Ego does not sacrifice style and is almost indistinguishable from typical jeans.