'Alter Ur Ego' is an emerging clothing line of adaptable jeans that wants to meld style with adaptability. For Heidi McKenzie, who started the project, its purpose and cause is a personal one. After a car accident left her paralyzed, McKenzie was forced to use a wheelchair. Years later, McKenzie came to the realization that most, if not all, clothing out there was not comfortable or compatible with wheelchairs. McKenzie teamed up with a designer to create Alter Ur Ego, which produces unique pairs of jeans for women in wheelchairs.
The jeans focus on maximizing comfort and have a number of modifications. The products have a higher elastic waste, no rear pockets, accessible pockets on the leg and are longer in length.
Although tailor-made for women in wheelchairs, Alter Ur Ego does not sacrifice style and is almost indistinguishable from typical jeans.