William Wegman captures his duo of Weimaraners for the Acne Studios Spring/Summer 2013 campaign. This artful advertorial spread personifies its animal subjects by dressing them up in the edgy label's latest collection of patterned garments and eccentric accessory pieces.
Whether sporting vibrant shirts, floppy hats or standing in platformed heels, the photographer's dog companions replace real-life models in this image series and prove that power of animals in marketing.
The Acne Studios Spring/Summer 2013 ad campaign gives human attributes to its animal subjects by dressing them in the label's garments and accessories. The two Weimaraner dogs exude an air of irreplaceable grace and elegance thanks to their grey-toned coat, bright blue eyes and their stoic sitting stances.
What's Driving This Trend
- Personified Animal Marketing
- This trend involves using animals as models in marketing campaigns, giving them human-like attributes and dressing them up in fashionable clothing and accessories.
- Animal Influence in Fashion
- This trend explores the impact of animals as a source of inspiration in the fashion industry, as seen in the Acne Studios Spring/Summer 2013 campaign.
- Artful Animal Advertising
- This trend focuses on the use of animals in advertising campaigns as a way to create visually captivating and memorable visuals.
Who This Affects Most
- Fashion and Apparel
- This industry can take advantage of the personification of animals in marketing campaigns, using them as models to showcase their latest collections and attract customer attention.
- Advertising and Marketing
- This industry can leverage the artful use of animals in campaigns to create unique and engaging advertisements that capture the audience's attention.
- Photography and Creative Arts
- This industry can explore the trend of personifying animals through photography, creating visually stunning and impactful images that resonate with viewers.
