Oversized Patterned Scarves

Acne Studio's FW 20 Scarves are Boldly Patterned

Few things symbolize the fall season for the fashion industry like an oversized scarf, and those interested to update their seasonal accessories should look no further than Acne Studios' FW 20 scarves.

The stylish collection arrives alongside a simple photo campaign which models the winter accessories in an art gallery - aligning the styles with something a little more elevated and high-end. The scarves are mainly constructed from wool, but also present some unique textural and design elements to establish a pleasing aesthetic. The color palettes also vary, but include “Light Pink, Grey,” “Brick Red, Light Blue,” “Black, White” and “Red, Mink Brown.” More audacious colorways include “Blue, Orange, Green,” “Red, Yellow, Dark Blue” and “Brown, Lilac, Navy.”

Image Credit: Anders Edstrom

Boldly Patterned Scarves
There is an opportunity for disruptive innovation in the fashion industry by creating bold and unconventional patterns for oversized scarves.
Art-inspired Winter Accessories
There is an opportunity for disruptive innovation in the art and fashion industries by combining art gallery aesthetics with winter accessories.
Unique Textural and Design Elements
There is an opportunity for disruptive innovation in the textile and fashion industries by incorporating unique textural and design elements into scarves.

Sectors Adopting This

Fashion Industry
The fashion industry can explore disruptive innovation by creating and promoting boldly patterned scarves.
Art Industry
The art industry can collaborate with fashion brands to create art-inspired winter accessories.
Textile Industry
The textile industry can innovate by developing new materials and techniques to incorporate unique textural and design elements into scarves.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 26%
Freshness 9%