GANNI Unites with Ace & Tate to Debut a New Sunglasses Collection
References: aceandtate & hypebae
Eyewear brand Ace & Tate is working with GANNI on a new eyewear capsule inspired by the duo's shared love of minimalism. The collection features a boxy square sunglasses silhouette, with colorways ranging from pink to leopard print, as well as additional accessories like a co-branded pouch made from GANNI's leftover waste materials.
The duo has also partnered with London's PeopleFile to create a new campaign that dives deep into both brand's individual communities across Copenhagen, Amsterdam, London, and New York.
“We are thrilled to collaborate with Ace & Tate on this special sunglasses collection. Together, we have created a range of shades that not only reflect GANNI’s unique style but shine a light on Ace and Tate’s impressive practice when it comes to responsible materials. We see collaboration as a force for change in fashion, and this collaboration is a celebration of just that,” says GANNI’s creative director, Ditte Reffstrup.
Image Credit: Ace & Tate, hypebae, aceandtate
The duo has also partnered with London's PeopleFile to create a new campaign that dives deep into both brand's individual communities across Copenhagen, Amsterdam, London, and New York.
“We are thrilled to collaborate with Ace & Tate on this special sunglasses collection. Together, we have created a range of shades that not only reflect GANNI’s unique style but shine a light on Ace and Tate’s impressive practice when it comes to responsible materials. We see collaboration as a force for change in fashion, and this collaboration is a celebration of just that,” says GANNI’s creative director, Ditte Reffstrup.
Image Credit: Ace & Tate, hypebae, aceandtate
Trend Themes
-
Minimalist Eyewear — The trend of minimalist eyewear collections can drive innovation opportunities to create eco-friendly collections featuring limited styles.
-
Co-branded Accessories — This trend can create innovation opportunities in sustainably creating co-branded accessories from leftover waste materials like pouches and cases.
-
Community-centric Campaigns — This trend provides innovation opportunities to create campaigns that focus on uniting individual communities across various cities to showcase brand values.
Industry Implications
-
Eyewear Industry — The eyewear industry can explore sustainability and minimalism through eco-friendly collections and co-branding waste material accessories.
-
Fashion Industry — The fashion industry can focus on community-centric campaigns that involve collaboration to embody brand values and create a stronger consumer engagement.
-
Accessories Industry — The accessories industry can benefit by providing co-branded and eco-friendly accessories that adopt waste materials and have a minimalistic focus aesthetically.
6.1
Score
Popularity
Activity
Freshness
