Entitled "Game On", this editorial for Accent Magazine highlights a range of modern sportswear looks. The dynamic fashion story features model Paolo Roldan who channels a street basketball enthusiast in the series.
The model poses in urban alleyways and at a street basketball court where he shows off some impressive moves. Roldan is captured by photographer Paolo Azarraga and outfitted by wardrobe stylist Danyl Geneciran who hand-picks his athletic-themed wardrobe staples.
This sporty editorial highlights luxe designer looks from a number of labels that include 3.1 Phillip Lim and Saint Laurent among others.
The pieces range from athletic track suit sets and layered leather looks to pattern-clashing pairings that are adorned with textual prints. The photoshoot's overall theme embodies a modern and youthful aesthetic.
Why This Trend Is Growing
- Athleisure Fashion
- Opportunity for brands to create stylish and functional athletic wear for everyday wear.
- Sports-inspired Editorials
- Potential for fashion publications to showcase sportswear looks with a unique and energetic twist.
- Street Basketball Culture
- Possibility for brands to tap into the urban basketball subculture and create products and experiences related to it.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can innovate by incorporating sports-inspired designs into their collections.
- Photography and Media
- Opportunity for photographers and fashion magazines to explore sportswear editorials and capture the energy of sports.
- Sports and Recreation
- Potential for companies to create products and services that cater to the street basketball culture and its enthusiasts.
