The Abercrombie & Fitch 'Call Me Maybe' video is certainly the most drool-worthy cover from the legion of Carly Rae Jepsen lip-dubs. The American retailer created a challenge for its hunky staff to dance and sing their hearts out in A&F stores across the world.
Although Obama, Rebecca Minkoff and the Harvard boys did a stellar job in their renditions, A&F certainly blew them out of the water for sex appeal. The shirtless jean-clad employees are captured busting out their best moves as passing shoppers can't help but stare and film the act themselves. The company had its models dance in front of notable landmarks such as the Eiffel Tower and the New York subway. Keeping with its trademark colorless ads, A&F produced the video in black and white.
The Abercrombie & Fitch 'Call Me Maybe' video will have you staring, pausing and repeating as you ask yourself, "why the heck was I not at this film shoot?"
What Makes This Trend Stand Out
- Shirtless Male Pop Covers
- Opportunity for brands to create viral videos featuring attractive employees.
- Lip-dub Challenges
- Companies can engage their staff and customers by encouraging them to participate in lip-dub challenges.
- Colorless Ads
- Brands can experiment with unique and unconventional advertising tactics, such as black and white videos.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can leverage attractive staff and viral videos to promote their brand and increase customer engagement.
- Entertainment
- Entertainment companies can organize lip-dub challenges to generate buzz around their content.
- Advertising
- Advertising agencies can help brands create visually striking and unconventional black and white ads to capture audience attention.
