Multipurpose Rendered Workwear

*A Vontade Returns with a Balanced Versatile FW18 Collection

Japanese fashion label *A Vontade makes a return after a long hiatus with its newest Fall/Winter 2018 collection. The lifestyle pieces stay true to the brand's core of neutral and muted formal wear, without any loud statement details or bold colors. Instead, *A Vontade draws attention to its sleek and clean lines and high quality craftsmanship. The color palette correlates to its seasonal purpose, boasting brown, green, black, and gray hues.

The entire *A Vontade Fall/Winter 2018 collection is very well balanced, as it blends together militaristic looks with workwear to stay in line with something that is suitable in multiple settings. Some standout items from the collection are a rendered trench coat, mac coat, peacoat, parka, and blazers.

Image Credit: *A Vontade

Multipurpose Clothing
Fashion brands can capitalize on the trend by designing multipurpose clothing suitable for different settings.
Neutral and Muted Colors
Fashion brands can create clothing lines with a focus on neutral and muted colors, giving the collection a versatile and timeless appeal.
Balanced Clothing Collections
Fashion brands can create well-balanced collections by mixing militaristic looks with workwear pieces, allowing customers to switch up their style depending on their needs.

Sectors Adopting This

Fashion
Fashion brands can create versatile clothing lines that cater to different settings, allowing customers to have a seamless transition from work to leisure.
Textile
Textile companies can invest in creating high-quality fabrics with neutral and muted colors suitable for multipurpose clothing designs.
Retail
Retailers can offer a wider range of clothing options for customers, including multipurpose clothing and balanced collections, to keep up with changing trends and demands.
SCORE
1.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 24%
Freshness 8%