Fashionable Case Studies

A. Suavage 'This is Not a Suit' Project is Redefining Menswear

The A Suavage 'This is Not a Suit' project is one of passion. His successful attempt to redefine the suit has also supplied an inspiring set of images about life and style.

Adrien Suavage, the designer behind A. Suavage, gave these subjects items from his menswear line. He told them to act how they would naturally act wearing a suit, or a piece of a suit. The result were these fantastic images of men wearing suits while skateboarding, on the beach and playing basketball. A Suavage 'This is Not a Suit' has succeeded in creating an alternate view of the suit, and it is a beautiful view.

Redefining Menswear
The A Suavage 'This is Not a Suit' project is disrupting traditional ideas of what a suit should be.
Lifestyle Fashion Photography
The project showcases a new way to capture fashion in action which can expand to other industries.
Merging Fashion with Subculture
By combining menswear with subculture activities, fashion brands can reach new audiences and demographics.

Sectors Adopting This

Fashion and Apparel
The A Suavage 'This is Not a Suit' project is an example of how fashion companies can think outside the box and create unique products that defy traditional expectations.
Photography and Visual Media
This innovative approach to fashion photography could inspire other visual media industries to also take a fresh perspective and create new opportunities.
Sports and Lifestyle
By merging sports and lifestyle with fashion, brands could create new products and experiences that appeal to a wider range of customers.
SCORE
3.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 7%
Freshness 8%