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Lip Rouge-Only Portraits

The ‘A Shade of Red’ Book Captures Women in Lipstick

— September 18, 2012 — Fashion
Alyson Fox’s ‘A Shade of Red’ book celebrates the often critiqued process of ‘putting your face on.’ Getting dolled up for events or daily excursions is an essential facet of life for many women, and while some lament its superficial traits, Fox has posited it as a reality in need of embrace.

Women of all ages are the subject of A Shade of Red. The deep lip rouge is the only thing that the strangers have in common, at least in an immediate sense. Fox points out the underlying desire to communicate lust and confidence through cosmetics, uniform sentiments harbored by countless communities of women.

Fox also aims to overcome manifest notions of narcissism as the term often writes off the will to “make” oneself up. The author instead interprets this will to hold significant implications insofar as humanity, connection and participation go.
Trend Themes
1. Celebrating Lip Rouge - Disruptive innovation opportunity: Create new beauty products that celebrate and empower women's use of lipstick.
2. Embracing Cosmetic Expression - Disruptive innovation opportunity: Develop initiatives that promote self-expression and confidence through cosmetics.
3. Challenging Notions of Narcissism - Disruptive innovation opportunity: Create platforms or campaigns that challenge stereotypes associated with the act of putting on makeup.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative lip products that focus on empowering women's self-expression.
2. Publishing - Disruptive innovation opportunity: Launch platforms or publications that explore the cultural and sociological significance of beauty rituals.
3. Fashion - Disruptive innovation opportunity: Collaborate with beauty brands to create collections that promote self-expression through makeup.
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