The Walk blog featured on Tumblr consists of hundreds of photos of toddlers, young children and even some preteens unable to accept the fact that they no longer fit into their strollers. The 'Walk’ blog archives parents all across the world, pushing oversized children that are spilling over and hanging out of strollers, in which there is clearly no longer enough space for their growing bodies.
Although the creator of the 'Walk' blog is extremely distraught and agitated with the laziness of these children who refuse to walk on their own, the parents of the children featured don’t seem to mind too much. Despite the obvious reality that the majority of these kids are probably not only big enough to walk on their own two feet, but also able to walk to school on their own, parents appear at ease and happy to be pushing their 60-pound 5-year-olds up and down aisles at the grocery store.
What's Driving This Trend
- Oversized Children
- There is an opportunity in industries such as children's clothing and equipment to innovate new products and services that cater to larger children and accommodate for their growing bodies.
- Parental Convenience
- Industries within the childcare industry could find opportunities to incorporate convenience in their products and services that make parenting easier for busy parents.
- Shaming Culture
- An opportunity could exist in industries such as parenting and education to address the shaming culture around parenting and offer resources to help parents make informed decisions.
Who This Affects Most
- Childcare
- Childcare providers and products could potentially innovate larger equipment that can accommodate bigger children.
- Parenting
- There is a need for parenting resources that help parents make informed decisions and avoid shame and judgement.
- Education
- The education industry could address the shaming culture around parenting and offer resources to help parents make informed decisions.
