The 'A Promise' AnOther Man editorial stars Rutger Schoone, who is captured by the lens of photographer David Armstrong. The model is styled by Bryan McMahon, who dresses him in dapper ensembles designed with the modern gentleman in mind.
From impeccably tailored pieces and lightweight knits to tapestry-inspired textiles, this elegant editorial is the epitome of class. Rutger sports the latest looks from a series of luxe labels including Dries Van Noten, Burberry Prorsum and Etro among others.
Gracing the publication's Fall/Winter 2012 issue, the model's 'A Promise' Another Man editorial highlights the season's hottest menswear staples. From patterned blazers to patterned statement sweaters, this winter-ready portrait series is all about visually memorable wardrobe selects that never lose their air of sophistication.
Key Themes Behind This Trend
- Impeccably Tailored Pieces
- Disruptive innovation opportunity: Developing and marketing advanced garment construction techniques that deliver perfectly fitted menswear for a modern gentleman.
- Lightweight Knits
- Disruptive innovation opportunity: Creating innovative and sustainable fabric blends that offer the comfort and breathability of knitted textiles while maintaining a lightweight feel.
- Tapestry-inspired Textiles
- Disruptive innovation opportunity: Integrating digital fabric printing technology to produce customized, intricate tapestry-like patterns on garments, providing unique and artistic menswear options.
Where This Applies
- Garment Construction
- Disruptive innovation opportunity: Implementing robot-assisted or 3D printing techniques in garment assembly to streamline production, reduce waste, and enhance customization capabilities for menswear.
- Textile Manufacturing
- Disruptive innovation opportunity: Investing in research and development to produce sustainable, eco-friendly lightweight knit fabrics using innovative materials and production processes.
- Digital Fabric Printing
- Disruptive innovation opportunity: Developing advanced printing technologies and software systems that can efficiently reproduce intricate tapestry-like patterns on various fabrics, opening up new possibilities for customized menswear.
