Backstage Male Models

Kevin Tachman Documents a Day in the Life of a Model

Talented photographer Kevin Tachman documented a day in the life of up-and-coming modeling sensation William Eustace during New York Fashion Week this year. British model, William Eustace was a hot commodity at all the shows.

From his appearance in the Fall/Winter ‘09 CK ads to his pristine show season, Eustace is shaping up to be a face to watch.  Capturing the real behind the scenes action - from first thing in the morning to backstage at the shows and all those crosstown train rides, smoke breaks and quick walks in between, Tachman shows a day in the life of a model and the private side of a budding star.

Modeling Sensations
Opportunity for disruptive innovation in the modeling industry by focusing on up-and-coming talent and documenting their rise to fame.
Behind-the-scenes Photography
Opportunity for disruptive innovation in the photography industry by capturing the real and private side of models during fashion events.
Personal Branding in Fashion
Opportunity for disruptive innovation in the fashion industry by leveraging the popularity of models to create personal brands and commercial partnerships.

Who This Affects Most

Modeling
Opportunity for disruptive innovation in the modeling industry by redefining traditional modeling standards and discovering new talent.
Photography
Opportunity for disruptive innovation in the photography industry through behind-the-scenes documentation of iconic events and personalities.
Fashion
Opportunity for disruptive innovation in the fashion industry by exploring new ways to showcase models and capitalize on their rising popularity.
SCORE
3.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 42%
Freshness 8%