Grown-Up Streetwear Brands

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The ‘A Bathing Ape' Fall 2010 Collection is Man Enough

— July 3, 2010 — Fashion
The ‘A Bathing Ape’ Fall 2010 collection was a lot more grown-up than the streetwear company’s usual get-ups. Streetwear heads, don’t fear, the model still sported baggy jeans, but just with a refined motorcycle jacket and grandpa-style headgear.

The beige rubber shoes featured in the photographs are part of a collaboration that BAPE did with shoemaker George Cox. The’A Bathing Ape’ Fall 2010 collection also featured what I like to call a mugg (man Ugg).

Trend Themes

  1. Grown-up Streetwear — Opportunity for streetwear brands to target a more mature audience by offering refined and sophisticated designs.
  2. Collaborations with Shoemakers — Opportunity for streetwear brands to collaborate with shoemakers to create unique and fashionable footwear.
  3. Reviving Grandpa-style Headgear — Opportunity for streetwear brands to bring back and modernize traditional headgear styles.

Industry Implications

  1. Fashion — Fashion brands can explore the growing market of grown-up streetwear and collaborate with shoemakers to offer unique footwear designs.
  2. Streetwear — Streetwear brands can tap into the trend of reviving grandpa-style headgear to create new and innovative accessories.
  3. Shoemaking — Shoemakers can find opportunities to collaborate with streetwear brands and create trendy and fashionable shoe collections.
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