Footwear brand Skechers has launched an innovative new smartphone app that is designed to help customers to better engage with the Skechers brand by gently breaking down some of the barriers that separate the distinct worlds of in-store and online shopping.
The app, which is available for download on both the iOS and Android mobile platforms, allows users to browse Skechers' collection and can be used by customers to scan bar codes on shoe boxes in store in order to locate specific footwear. The app also includes mobile payment plugins for Apple Pay and Android Pay.
By making every process of shopping from browsing to payment easier, the Skechers retail app aims to provide next-level convenience to shoppers who find themselves caught between the convenience of online ordering with the unbeatable real-world touch of brick-and-mortar stores.
Why This Trend Is Growing
- Omnichannel Shopping Experience
- The app bridges the gap between physical and online stores, providing a seamless shopping experience across both channels.
- Scan-to-locate Technology
- The app uses barcode scanning to help customers locate specific footwear in store, enhancing the shopping experience.
- Mobile Payment Integration
- The app includes plugins for mobile payment platforms like Apple Pay and Android Pay, offering a convenient and secure payment option.
Industries Being Reshaped
- Retail
- Retailers can adopt similar apps to provide a seamless shopping experience and bridge the gap between physical and online stores.
- Footwear
- Footwear brands can leverage scan-to-locate technology to help customers easily find and purchase specific products in store.
- Mobile Technology
- Companies in the mobile technology industry can explore opportunities to integrate mobile payment systems into retail apps to enhance the shopping experience.
