The L. Condoms Promote Safe Sex for a Cause
Jamie Danielle Munro — May 20, 2011 — Social Good
References: lovebeginswithl & thedieline
The L. Condoms promote safe sex for more than just its consumers. For every one condom sold, one is distributed in a developing country. Now that's protection with a purpose.
The packaging also promotes this message with the bold titles, 'Sex, Cause, World' at the top. This design really puts the message first to make people aware of how much good they can do by practicing safe sex. L. not only gives a condom away for every one sold, but is also setting up educational programs for those affected by HIV and AIDS. The brand hopes to empower women with this campaign, educating them on the practice of safe sex and by giving away condoms when they would otherwise be unable to afford them.
The packaging also promotes this message with the bold titles, 'Sex, Cause, World' at the top. This design really puts the message first to make people aware of how much good they can do by practicing safe sex. L. not only gives a condom away for every one sold, but is also setting up educational programs for those affected by HIV and AIDS. The brand hopes to empower women with this campaign, educating them on the practice of safe sex and by giving away condoms when they would otherwise be unable to afford them.
Trend Themes
1. Cause Marketing - L. Condoms promote safe sex for a cause, inspiring other businesses to do the same.
2. Social Entrepreneurship - L. Condoms empower women by providing them with safe sex resources and education.
3. Global Health - L. Condoms aim to combat the spread of HIV and AIDS in developing countries.
Industry Implications
1. Healthcare - L. Condoms contribute to improving global health, a potential disruptive innovation opportunity for healthcare companies.
2. Retail - L. Condoms' approach to social entrepreneurship and cause marketing can potentially pave the way for a new era of conscious consumerism in retail.
3. Non-profit - Non-profits can take a cue from L. Condoms and expand their social impact through strategic collaborations with like-minded businesses.
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