Norma Kamali Tests New Shopping Model for Hard Times
References: normakamalicollection & fashionista
If you haven’t heard, we’re in a recession. Apparently Norma Kamali got that memo too, so she’s introducing a “try before you buy” option for her shoppers.
With the new campaign, shoppers can buy an item, keep it for 48 hours and return it if they’re not happy. Clothing warranty? Who knew?! You can Skype with store employees about sizing and fit, or use the shop at home party kit which employs the same 48 hour rule, which allows you to “sell” the clothes to friends.
With the new campaign, shoppers can buy an item, keep it for 48 hours and return it if they’re not happy. Clothing warranty? Who knew?! You can Skype with store employees about sizing and fit, or use the shop at home party kit which employs the same 48 hour rule, which allows you to “sell” the clothes to friends.
Trend Themes
1. Try Before You Buy - The trend of offering try before you buy options can disrupt the traditional shopping model and attract customers who are hesitant to buy without trying the product first.
2. Virtual Shopping Assistance - The trend of offering virtual shopping assistance through video calls can disrupt the traditional shopping experience by personalizing the experience and offering greater convenience to customers.
3. Home Parties as a Sales Channel - The trend of using home parties as a sales channel can disrupt the traditional brick-and-mortar retail model and reach customers in a more intimate and personal way.
Industry Implications
1. Fashion Retail - The try before you buy trend has the potential to disrupt the fashion retail industry by increasing customer satisfaction and reducing return rates.
2. E-commerce - The virtual shopping assistance trend has the potential to disrupt the e-commerce industry by bridging the gap between online shopping and in-store experiences.
3. Direct Sales - The home parties as a sales channel trend has the potential to disrupt the direct sales industry by offering a more social and personalized shopping experience for customers.
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