Luxurious Elemental Swimwear

Mona's Stunning Designs are Stylish and Highly Versatile

For many consumers, Mona is one of the most innovative luxury swimwear brands to have graced the industry in 2018. This brand is inspired by the elements, such as water, fire and air. Mona is a fictional character, said to have drawn inspiration from the deep blue Irish sea. With these sources of inspiration, the tones and colors give a mysterious edge to the brand's offerings.

If you're headed off for a fancy girls holiday in Marbella, or Ibiza, then Mona is most definitely one of the best brands that you can choose. The warm and cool colors perfectly complement the asymmetric and low cut fits. Style boast a new-age fashion look, and a few even pay homage to the 1950s. The high waist offers excellent support and shape whilst the patterns bring you into the modern day.

Mona Swims is the kind of brand that you can wear off the beach and incorporate into your day and nightwear, as there is so much versatility in the fits and cuts of the clothing. A great example of this is the asymmetric bikini tops that are featured in the SS18 collection, which can be perfectly paired with a different style of skirt, or high-waisted trousers. If you are looking for versatility, then Mona Swims has the potential of being the perfect brand for you.

Luxury Swimwear
Opportunity for brands to create innovative and stylish swimwear inspired by elements like water, fire, and air.
Versatile Fashion
Opportunity to design clothing that can be worn on and off the beach, offering versatility in fits and cuts.
Asymmetric Design
Opportunity to incorporate asymmetry into bikini tops and other clothing items, providing a unique and modern look.

Who This Affects Most

Fashion
Fashion brands can explore the luxury swimwear market and create versatile clothing options for consumers.
Beachwear
Beachwear industry can focus on designing swimwear that offers innovative designs and versatile features.
Apparel
Apparel industry can incorporate asymmetric design elements into various clothing items, offering new and trendy options for consumers.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 29%
Freshness 8%

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