Corporate catering expansion is creating new revenue opportunities for restaurant brands as Denny’s launches a national catering program powered by ezCater. More than 400 participating Denny’s restaurants are initially available for workplace catering, with hundreds of additional locations expected to join. The program features a dedicated menu designed for group occasions, including Grand Slam breakfast bundles, burger bars, individually packaged meals and specialized packaging that maintains food quality during delivery. Customers can order through ezCater or directly from Denny’s website.
From a business perspective, catering allows Denny’s franchisees to generate incremental sales using existing kitchens, employees and restaurant infrastructure. Workplace orders can also create recurring weekday demand during hours when locations are already staffed. By leveraging ezCater’s corporate customer network, Denny’s can reach offices, schools and healthcare organizations while diversifying revenue beyond traditional dine-in and individual delivery occasions.
Image Credit: Denny’s
What's Driving This Trend
- Workplace Meal Platforms
- Aggregated ordering networks are expanding restaurant access to recurring corporate demand while reducing the friction of serving offices, schools and healthcare facilities.
- Catering-ready Menu Design
- Group-focused bundles, individually packaged meals and delivery-optimized packaging are reshaping how legacy restaurant brands translate dine-in favorites into scalable off-premise offerings.
- Infrastructure-led Revenue Growth
- Existing kitchens, labor and franchise systems are becoming underused assets for generating incremental weekday sales beyond traditional dining and consumer delivery occasions.
Who This Affects Most
- Restaurant Franchising
- National chains are finding new growth pathways by enabling franchisees to serve business customers through standardized catering programs and shared technology partners.
- Corporate Food Services
- Workplace dining is becoming more flexible as companies rely on external restaurant marketplaces to provide convenient meals for teams, meetings and institutional settings.
- Food Delivery Technology
- B2B ordering platforms are creating value by connecting established restaurant networks with high-frequency organizational buyers seeking reliable group meal solutions.
