Malbon Golf works together with New Balance once again at the two release another tonal update of the 997 Golf sneaker model. The shoe is designed with neutral shades of cream and grey along the upper and then accented with black piping and details.
It is paired with white laces and lining to add a brighter touch and it all sits on top of a gum tonal sole unit to create a skate-themed look overall. Branding can be seen in the form of Malbon logos along the tongue, insole, and heel sections. The FastTwist 3.0 Pulsar spikes accent the sole for traction purposes and the midsole incorporates REVlite foam which creates a lighter weight to the silhouette.
Image Credit: Malbon Golf
What Makes This Trend Stand Out
- Neutral Golf Shoes
- Disruptive innovation opportunity to create more stylish and versatile golf shoes that appeal to fashion-conscious players.
- Tonal Sneaker Updates
- Disruptive innovation opportunity to adapt existing sneaker models for other markets like golf or other sports for a broader customer base.
- Gum Sole Sneakers
- Disruptive innovation opportunity to explore the potential of gum soles in creating a skate-themed look for sneakers or other footwear products.
Sectors Adopting This
- Golf Industry
- Neutral and stylish golf shoes can introduce a new target market of golfers and create more opportunities for fashion brands in the golf industry.
- Fashion Industry
- Tonal updates to existing sneaker models can open up new revenue streams for fashion brands and their collaborations with sports brands.
- Footwear Industry
- Gum sole sneakers can tap into the growing demand for streetwear and skate-inspired footwear products, creating market opportunities for footwear brands.
