Nautical Summer Baby Shoes

New Balance's 996 Baby Sneakers Have a New Seersucker Design

Popular athleticwear company New Balance released a fresh and summer-ready design for the classic 996 baby sneaker silhouette.

The brand's refreshing new shoes are perfect for the beach and are available in sizes for babies, toddlers and kids. Taking the classic seersucker material and giving it a twist by adding the New Balance 'N' logo on the side, as well as a heel protector in navy blue. With easy-on velcro handles, the shoes are perfect for children that are learning to take off and put on shoes.

The white and navy 996 baby sneakers from New Balance feature the brand's famous supportive sole that molds easily to any foot, making them comfortable enough to wear all day.

Refreshing Summer Designs
Opportunity for athleticwear companies to release new, seasonal designs for baby shoes.
Seersucker Material Revival
Opportunity for fashion industry to incorporate the classic seersucker material in innovative ways.
Easy-on Velcro Handles
Opportunity for shoe companies to develop user-friendly closures for children's shoes.

Who This Affects Most

Athleticwear
Athleticwear companies can explore the market for baby shoes and develop trendy designs.
Fashion
Fashion industry can incorporate seersucker material in various apparel and accessories.
Footwear
Shoe companies can focus on developing innovative closure systems for children's shoes.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 45%
Activity 20%
Freshness 8%

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