New Balance works in collaboration with Japanese imprint UNITED ARROWS once again and this time, the duo highlights the signature 990v3 sneaker model for the season. It follows the muted iteration of the 1700s that dropped recently with tones of dark grey.
It was accented with hues of silver, white, and black -- the latest sneaker follows the same tonal theme. In terms of the construction, it features suede and mesh paneling throughout the upper and sits on top of the ENCAP midsole. Other details of the new sneaker include the iconic branding in the form of the large N along the upper and 990 brandings seen on the heel. The shoe is set to release soon online on UNITED ARROWS.
Image Credit: United Arrows
What's Driving This Trend
- Collaborative Sneaker Collections
- Collaborating with different brands/imprints to release special edition sneakers can increase brand exposure and attract a wider audience.
- Tonal Sneaker Design
- Experimenting with minimalistic, tonal designs can be a disruptive innovation opportunity to entice a sophisticated audience.
- Retro Sneaker Revival
- Introducing classic sneaker models in contemporary designs can appeal to nostalgia-seeking consumers and create new trends in the industry.
Who This Affects Most
- Fashion and Apparel
- Collaborations and experimenting with new design trends can set a new benchmark for the fashion and apparel industry.
- Sports and Fitness
- Reviving popular old-school sportswear models with modern designs can attract a wider audience to the sports and fitness industry.
- E-commerce
- Releasing limited edition collaborative products and using exclusive online retail channels can increase online sales and brand exposure in the e-commerce industry.
