New Balance Unveils Its New 990v2 'Black' Sneaker Model
Niko Pajkovic — June 30, 2022 — Fashion
References: newbalance & modern-notoriety
American footwear giant New Balance has officially added a new 990v2 'Black' colorway to tis New Balance MADE in USA collection by Teddy Santis. The new shoe will be offered alongside the already released 990v1 and 990v3 models, which made their debut earlier this year.
With a focus on minimalist design codes, the 990v2 features black pig suede overlays and grey knit mesh uppers. Nicely balancing out the black and grey, however, are the shoe's cream-colored tongue and subtle tan detailing on its eyelets and heels. Meanwhile, the 'N' logo comes in a black suede with a white leather trim.
For those interested, the New Balance 990v2 'Black' is set to be released on July 7 at 10am on New Balance's website.
Image Credit: New Balance
With a focus on minimalist design codes, the 990v2 features black pig suede overlays and grey knit mesh uppers. Nicely balancing out the black and grey, however, are the shoe's cream-colored tongue and subtle tan detailing on its eyelets and heels. Meanwhile, the 'N' logo comes in a black suede with a white leather trim.
For those interested, the New Balance 990v2 'Black' is set to be released on July 7 at 10am on New Balance's website.
Image Credit: New Balance
Trend Themes
1. Minimalist Sneaker Design - There is an opportunity for companies to create minimalist sneaker designs using sleek materials and toned down color palettes.
2. Usa-made Products - The production of USA-made products presents a trend that companies can leverage by marketing the quality and authenticity of their products.
3. Limited Edition Sneaker Releases - The trend of releasing limited edition sneakers creates opportunities for disruption as companies can create unique designs and generate hype through exclusivity.
Industry Implications
1. Footwear - The footwear industry can leverage minimalist design and limited edition releases to create unique products and attract consumers looking for exclusivity.
2. Fashion - The fashion industry can capitalize on the trend of USA-made products by marketing high-quality and authentic items made domestically.
3. Retail - Retailers can market the exclusivity of limited edition sneaker releases to attract consumers and create hype around their brand.
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