Brick & Wood works in collaboration with New Balance on a 9060 sneaker model for the season. The dynamic sneaker retains its paneling construction and is detailed with main hues of cream throughout the upper. It is then detailed with contrasting tones of green as a slight pop of color.
The sneakers made their first debut online on Instagram and were unveiled by @woganwodeyang last month. The green colors can be seen detailing the lateral sides of the midsole. Additional contrast can be seen in the form of a grey mesh that is added to the layers along the upper. The insoles are done in green as well, complete with graphic details that represent the look of grass.
Image Credit: New Balance
Key Themes Behind This Trend
- Collaborative Footwear Model
- Creating a collaborative footwear model for different brands will allow them to combine ideas to reach a wider market.
- Textural Paneling Construction
- Incorporating a textural paneling construction into different types of sneakers can provide a unique look and feel for consumers.
- Contrasting Color Accents
- Using contrasting color accents on neutral sneakers can keep products fresh and exciting for consumers.
Where This Applies
- Footwear
- Footwear companies can work collaboratively to bring diverse styles and products to market.
- Fashion Design
- Incorporating new design elements and construction techniques can revolutionize the fashion industry.
- Retail
- Providing customers with trendy, unique sneakers can attract new customers and keep them coming back for more.
