Colorful Panelled Dynamic Sneakers

New Balance Unveils a New Vibrantly Designed 9060 Sneaker

New Balance introduces another tonal update of the 9060 sneaker model that is accented with a plethora of hues throughout the upper. The new Multicolor palette is made up of blue, red, yellow, pink, and green that is supported by muted tones of grey and black.

It sits on top of the signature 9060 sole unit foundation and has a diamond-shaped outsole unit for a dynamic silhouette. Additional details include the heel split and the thick CR device that has been seen in its archives. Due to this shape, the branded N logo is stretched out and applied in bright pink on both sides to round out the look -- it is now available to shop online and in-store.

Image Credit: New Balance

Multicolor Design
Disruptive innovation opportunity: Experimentation with color palettes in shoe design to appeal to new consumer segments.
Dynamic Silhouette
Disruptive innovation opportunity: Exploration of new shoe shapes and forms to enhance design and functionality simultaneously.
Archival References
Disruptive innovation opportunity: Incorporation of historical elements in shoe design as a way to create new and unique aesthetic and functional features.

Where This Applies

Footwear
Disruptive innovation opportunity: Experimentation with new design elements and materials in footwear design to appeal to changing consumer preferences and needs.
Fashion
Disruptive innovation opportunity: Innovation in the fashion industry by incorporating functional elements into clothing and accessories.
Sports
Disruptive innovation opportunity: Integration of new technology and design innovation in sports footwear to improve performance and enhance user experience.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 39%
Freshness 14%