New Balance continues to add more iterations of its iconic 550 sneaker model to the roster with two new colorway options for the season. It launches online at HBX and both of the shoes are made with off-white hues at the base of the upper -- it is made from nubuck leather materials along with premium pig suede.
It starts off with a colorway that features hues of Sea Sult and Surf, which made its first public appearance back in June. It has a bright yellow N logo on the side and red detailing by the toe along with blue by the outsole and heel. The second colorway features Sea Salt and Black with a minimal look.
Image Credit: Alex Hau, Hypebeast
Key Themes Behind This Trend
- Tonal Sneakers
- Opportunity to create tonal versions of existing sneaker models.
- Color-blocked Sneakers
- Opportunity to create unique color-blocked combinations for sneakers.
- Leather and Suede Sneakers
- Opportunity to experiment with premium leather and suede materials in sneaker designs.
Where This Applies
- Footwear Industry
- Opportunity for footwear companies to release variants of existing sneaker models using tonal and color-blocked designs.
- Fashion Industry
- Opportunity to create trendy outfits and styles around colorful or tonal sneakers.
- Retail Industry
- Opportunity to curate and sell a wide range of trendy sneakers featuring unique color combinations, materials, and finishes.
