Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Fiat 500 Black Jack' Ads Will Reveal Your Darker Side

 - Sep 29, 2010
References: fiat & adsoftheworld
The 'Fiat 500 Black Jack' ad campaign calls for you to reveal your dark side. In prints developed by Leo Burnett France, cuddly camel-colored teddy bears zip out of their fur to reveal pitch-black predators with eyes for edge.

Perhaps a comment on the unassuming and even cute build of the Italian coupe, the 'Fiat 500 Black Jack' advertisements are effective at suggesting that the two-door and its driver have hidden courage and strengths.