The 40s & Shorties Summer 2014 Embodies Teenage Rebellion
Vasiliki Marapas — July 4, 2014 — Fashion
References: 40sandshorties & highsnobiety
The lookbook for the 40s & Shorties Summer 2014 collection, photographed by Giovanni Darkins, looks much like a cottage weekend for college students.
The lookbook is peppered with creative touches, such as Eazy E illustrations and Notorious B.I.G.'s Ready to Die album art, along with the usual college fare: red cups (filled with the frothy deliciousness of keg beer), colorful bongs and 40s. Whether they're hiking, boating, lounging or road-trippin', the socked models in this lookbook appear to be in the kind of high spirits that come from feeling the sun on your back, having your friends by your side and seeing the open road ahead. Oh, yeah, and also copious amounts of alcohol.
The brand's latest offerings come in variants of black, red, green, blue, brown and white. If you're more of a sneakers gal rather than a flip-flop aficionado, then you'll enjoy this vibrant collection.
The lookbook is peppered with creative touches, such as Eazy E illustrations and Notorious B.I.G.'s Ready to Die album art, along with the usual college fare: red cups (filled with the frothy deliciousness of keg beer), colorful bongs and 40s. Whether they're hiking, boating, lounging or road-trippin', the socked models in this lookbook appear to be in the kind of high spirits that come from feeling the sun on your back, having your friends by your side and seeing the open road ahead. Oh, yeah, and also copious amounts of alcohol.
The brand's latest offerings come in variants of black, red, green, blue, brown and white. If you're more of a sneakers gal rather than a flip-flop aficionado, then you'll enjoy this vibrant collection.
Trend Themes
1. Youth Rebellion Fashion - Disruptive innovation opportunity: Create a fashion line that captures the rebellious spirit of youth with creative touches and edgy designs.
2. Nostalgic Pop Culture References - Disruptive innovation opportunity: Design a collection that incorporates iconic pop culture references to resonate with a target demographic.
3. Weekend Getaway Style - Disruptive innovation opportunity: Develop a fashion line that captures the carefree and adventurous spirit of a weekend getaway.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Incorporate unique design elements and nostalgic references to attract a youthful audience.
2. Streetwear - Disruptive innovation opportunity: Create a streetwear brand that blends rebellious aesthetic with pop culture inspiration.
3. Lifestyle Accessories - Disruptive innovation opportunity: Design lifestyle accessories that complement the carefree and adventurous style of weekend getaways.
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