There are more than a few myths about how to best care for your jeans, from not washing them at all to keeping them crisp in the freezer, but for those still willing to get their pants wet the 3x1 Denim Solution is a cost-effective way to help your dungarees stay in tip-top shape.
Developed by Scott Morrison, the owner of the 3x1 Denim store in Soho, New York, this solution is the same composition used in his stores to keep jeans clean. It helps to keep the blue dye from fading in the wash and avoids the need for dry cleaning.
An 8 oz. bottle of the formula will get you through about 15 washes, or longer if you abide by the rule to avoid sudsing up your denim.
Why This Trend Is Growing
- Eco-friendly Cleaning Solutions
- Disruptive innovation opportunity: Develop a line of eco-friendly cleaning solutions for various textiles.
- Sustainable Clothing Care
- Disruptive innovation opportunity: Create innovative approaches to extend the lifespan and maintain the quality of clothing.
- DIY Clothing Care
- Disruptive innovation opportunity: Design DIY solutions for consumers to care for their clothing at home.
Industries Being Reshaped
- Retail
- Disruptive innovation opportunity: Integrate sustainable and eco-friendly clothing care products into retail offerings.
- Cleaning Products
- Disruptive innovation opportunity: Develop new cleaning products tailored to specific textiles and fabrics.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion brands to create clothing care solutions that enhance longevity and sustainability.
