The 2OR+BYYAT Fall/Winter 2013 collection took to the runway stage during Copenhagen Fashion Week. The Helsinki based menswear label is known for creating eccentric garments that always display a strong sense of texture.
Highlighting an array of fringed knits and voluminous wools, this colorful menswear line pays tribute to a wooded warrior aesthetic. Whether channeling forest elves or Robin Hood resembling heroes, models pull off draped jackets and heavy knits that are paired with skinny trousers and tasseled footwear accessories.
The eccentric 2OR+BYYAT Fall/Winter 2013 collection defies tradition and showcases warrior-themed menswear looks that combine a past era inspiration along with modern design details. From dynamic draping to fierce fringe, this chic and combative runway show is the opposite of expected.
Key Themes Behind This Trend
- Eccentric Knits
- Disruptive innovation opportunity: Brands can explore unconventional knitwear designs that challenge traditional aesthetic norms.
- Wooded Warrior Aesthetic
- Disruptive innovation opportunity: Designers can create fashion lines inspired by nature and folklore, incorporating elements of warrior-inspired styles.
- Combative Runway Shows
- Disruptive innovation opportunity: Fashion events can break away from conventional runway presentations and embrace more unique and interactive formats.
Where This Applies
- Menswear Fashion
- Disruptive innovation opportunity: Menswear brands can tap into the market demand for unconventional and statement-making garments.
- Textile Manufacturing
- Disruptive innovation opportunity: Manufacturers can experiment with new fabric textures and unconventional knitting techniques to produce unique and visually striking textiles.
- Fashion Events and Runway Shows
- Disruptive innovation opportunity: Event organizers can incorporate immersive and theatrical elements into their fashion shows to create a more memorable and impactful experience for the audience.
