Restore your skin with the ultimate skin rejuvenating treatment, 24 Karat Gold. UMO, a Japanese beauty company, has introduced the gold facial as a new way of skin treatment by using a sheet of pure gold. The company claims that gold can lift and firm skin, reduce the appearanc of fine lines and wrinkles, lighten and brithen skin. The treatment costs 30,000 yen ($250).
Implications - FIRST SENTENCE MAKES NO SENSE
If a treatment is made of an expensive product and seen as a luxury, the consumer will most likely purchase it as it will not only satisfy their need for decadence, but also more beautiful. Companies can learn from this example and incorporate luxury goods into their product, such as automotive companies and gold-plated steering wheels.